Freeview news


13 December 2012

Freeview welcomes Australia’s newest free-to-air digital television channel with the inaugural broadcast of National Indigenous Television (NITV) on digital channel 34.
The launch of NITV marks a historic occasion for Australia as it is the first dedicated national Indigenous television service available to all Australians for free.
NITV joined SBS earlier this year. NITV content is primarily commissioned or acquired from the Indigenous production sector and will continue to utilise the talents of Indigenous writers, directors and journalists to produce content covering a variety of genres, from music to health, sport, news, current affairs, culture and children’s programs.
“We’re delighted that NITV becomes part of the Freeview family of digital channels, and it’s a proud moment for all of us as we celebrate a great milestone in this country’s broadcasting history,” Freeview General Manager, Liz Ross, said.
To mark the occasion, NITV broadcasted a day of special programming that began with a two-hour outdoor broadcast live from Uluru, a special event celebrating the official switch-on of the new channel at 12noon on channel 34.
SBS Managing Director Michael Ebeid said: “SBS is incredibly proud to be playing a role in delivering content about Indigenous Australians, produced by Indigenous Australians, to every Australian household. With NITV part of SBS, we will reflect Australia’s true diversity and enable Indigenous cultures and stories to be captured for future generations, with the availability of NITV to all Australians contributing to reconciliation.”
“It’s so exciting to be able to offer Australians of every background to join us on Freeview by watching NITV to enjoy programming that celebrates out unique and rich culture,” NITV Channel Manager, Tanya Denning, said.
NITV will be the only channel in Australia that is 100 per cent dedicated to reflecting the culture of Aboriginal and Torres Strait Islander people.
It will aim to inform, entertain and educate its audiences with unique programs showcasing the rich diversity of Indigenous culture, languages, and creative talent from across the nation.
Visit NITV’s website here:
Follow NITV on Twitter @NITV
Like NITV on Facebook
For further information, please visit:
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