Freeview news

TV Viewers Set For Rare Sunday Night TV Road Block

24 April 2009

Australians will experience one of television’s rarest events this Sunday night – a total roadblock across every free-to-air TV network featuring a brand new 60-second promo.

At 6.29pm, a new Freeview promo for free-to-air digital TV will go to air across the country, featuring some of the most memorable and remarkable free-to-air TV moments that Australians have ever witnessed.

Viewers will see a series of moving vignettes, from historic and world-changing events to favourite characters, from drama-filled scenes to breathtaking moments in sport.

It will air across ABC, Nine, Prime, SBS, Seven, Southern Cross, Ten, WIN and their affiliate regional networks.

“Everyone has their favourite TV moments or remembers a time when they were absolutely glued to the TV – this reminds us all of why we love our free TV,” said Freeview CEO Robin Parkes.

“We’ve captured some of those moments – I’m sure people will have their own favourites too.”

Freeview is the brand name for the digital platform of TV channels for Australia’s free-to-view networks and educates and encourages Australians to switch to free-to-view digital television.

The campaign coincides with the arrival next week of Freeview-endorsed digital TV equipment in retailers nationally.

An extra five free digital channels are already available (ABC2, SBS2, Seven HD, Nine HD and ONE) and new free-to-air channels will progressively roll out over the next year.

Ends.

About Freeview
Launched in 2008, Freeview is the brand name for the collection of Australia’s free-to-view digital television networks. Freeviewis not a channel or service, but a suite of channels and represents Australians’ right to watch quality television, for free. Freeview educates and encourages Australians to switch to free-to-view digital television by promoting its benefits that include more channels, more moments, better picture and superior sound, for free. Freeview is not-for-profit and owned by ABC,SBS, Nine, Seven, Ten, Prime, Southern Cross and WIN.