A Stronger Network. A Bolder 10. 

30th July 2025

Network 10 has announced a new era of connected entertainment, where the power of free-to-air meets a seamless live streaming ecosystem.   
 
In an industry-leading move, a first for Australian broadcasters, Network 10 is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one unified 10 brand.
A brand evolution that sees a consistent and shared identity system across all touchpoints – so no matter where audiences watch, it feels good, and it feels like 10.   

The evolution, which sees 10 Bold Drama become 10 Drama, 10 Peach Comedy become 10 Comedy, 10 News First become 10 News and 10 Play become 10, creates a more streamlined, less fragmented and strengthened brand presence for audiences and advertisers.   


Reflecting the ongoing shifts in viewing behaviours, consumption of content and increasing fragmentation of streaming services, Network 10 is focused on offering the best of premium local content across a connected viewing experience - including free-to-air, free streaming and BVOD.   


Following the milestone of 60 years as Australia’s youngest television network, the new unified Network 10 is leading the way with a boldly different approach that is audience first, future-focused, and designed to deliver the next era of seriously good entertainment.   

   

Daniel Monaghan, SVP Content & Programming, Paramount Australia and New Zealand, said: “We are entering a new era as our brand evolves to more closely reflect the changing viewing habits of our audiences.    

   

“With streaming now, a significant and growing component of total TV, unifying the 10 brand across all platforms ensures easier access to our premium content - anytime, anywhere, at no cost.”   

   

This brand unification is accompanied by a refreshed visual identity for Network 10. The new logo suite – simple, shiny and unmistakenly 10 - will be rolled out across all platforms, including linear broadcast, digital, streaming, marketing, communications, and social media, ensuring a consistent and unified brand presence.   

   

The new brand experience delivers a cohesive look and feel for both linear and streaming audiences, while offering advertisers expanded opportunities to engage a broader, more connected audience through advanced, data-informed solutions.   

   

As part of this brand evolution, network multi-channels have also transitioned: 10 Peach Comedy is now 10 Comedy, 10 Bold Drama is now 10 Drama, and 10’s flagship news service 10 News First has rebranded as 10 News.    

   

Claudio Amati, Head of Network Creative, Paramount Australia and New Zealand said: “This refresh sharpens the brand we launched in 2018 — bringing more clarity, confidence, and creative focus to how 10 shows up across every platform. It’s bold, refined, and built for the future.”   

 

10 stands as the destination for outstanding entertainment in Australia. The brand portfolio encompasses homegrown productions across reality, drama, comedy, lifestyle, news, and sport, which continue to form the backbone of the programming schedule.    

 

The new, unified 10 also offers audiences a comprehensive streaming content experience, enhanced by premium international content from Paramount’s portfolio, including MTV Studios, Comedy Central, Nickelodeon, CBS, SHOWTIME, and select hits from Paramount+.   

 

Currently, viewers have access to an abundance of live, free, ad-supported TV (FAST) channels powered by PlutoTV, strengthening 10’s digital offering and commitment to a robust, curated catalogue spanning entertainment, lifestyle, drama, kids, reality, comedy, talk shows, TV series, boxsets, movies, and more.    

 

10’s digital library will expand further this year with the launch of new FAST channels: My Strange Addiction, Homicide Hunters, and Aftershock, plus Australian comedy favourites from Working Dog - The Cheap Seats and Thank God You’re Here - will also be joining the FAST channel line-up this August.    

 

10 will also welcome a new British drama channel from All3Media Demand Drama, which will include TV series’ adaptations from novels by esteemed English author, screenwriter and actress Lynda La Plante.    

 

Summary of key changes:  

·   Channel 10 and 10 Play now operate jointly as the unified 10 brand, providing streamlined access to premium content, free of charge, anytime, anywhere  

·  10 unveils a refreshed visual identity

· 10 and 10 Play ➔ 10   

· 10 Bold Drama ➔ 10 Drama  

·  10 Peach Comedy ➔ 10 Comedy   

· 10 News First ➔ 10 News   

· 10play.com.au ➔ 10.com.au